Thursday, February 17, 2011

Really fast

„Outstanding“ – the test team of German bike periodical RoadBIKE already raved about our SCULTURA EVO – a technological masterpiece based on intelligent, evolutionary development for MY2010. First and foremost, the test experts were enthused by this bike’s outstanding comfort in connection with best possible stiffness. In 2010, the German magazine TOUR even honoured our SCULTURA as “bike without deficits”. Is there any necessity for improvement?

No. But for a combination – one half: The acclaimed top performance of our SCULTURA EVO. The other: The aerodynamics and the cyberspeed appearance of our TT weapon TIME-WARP. Therefore: Two premium ingredients for a recipe resulting in one of the fastest and most beautiful road machines in MY 2011. In consequence, our timeless classic SCULTURA is followed by the extremely progressive REACTO now – an absolute must for extraverted road riders with a soft spot for design.

„BELLA MACCHINA“

The result is really impressive: Aggressive visual appearance with mighty 1.5“ steerer and perfect fork-integration. Aerodynamically optimized seat tube with completely adjustable aero post. Geometry data completely designed towards speed and power. In one word: REACTO! Juergen Falke – MERIDA’s Head of Design – summarizes the multi-month development process of this gem, “If we compare the SCULTURA EVO with a timeless classic such as a Porsche 911, we have created the REACTO successfully in the tradition of Italian race-cars, as a kind of road bike Ferrari.” Always essential in this context: The TIME-WARP’s cyberspeed streamline design and outstanding aerodynamics as well as all SCULTURA top data from the experts’ test labs.

REACTO – this means no-compromise reaction to even the slightest sprint impulses and the characteristics of a real power plant. Our REACTO knows just one direction: Straightforward into the top flight! Lead the peloton, bring more velocity to your training group and redefine your fastest finishing times – thanks to our REACTO, no sooner said than done!

HIGHTECH MATERIAL IN ITS MOST BEAUTIFUL SHAPE

As in the case of our high-end MTBs O.NINE and NINETY-SIX, the new REACTO’s centerpiece is a STRUCTURE ELEMENT carbon frame with DOUBLE CHAMBER technology – a.k.a. a vertically integrated reinforcement rib providing improved bending stiffness to the down tube. Depending on individually occurring peak loads, the frame sections are connected either by internal sleeves or via TUBE-TO-TUBE technology. This saves material at less-stressed positions (and therefore weight) while strongly stressed elements like BB or head tube demonstrate outstanding stiffness. In spite of tubing with aero design and larger diameters, the REACTO frame considerably ranges below 1000 g – a stunning weight for aero frame designs! Together with the ultra-lightweight full-carbon fork (only 330 g!), this results in an outstanding frame-set weight clearly ranging below 1.4 kg!


But our aggressive REACTO is not only an extremely fast, but also very comfortable racing machine – thanks to its special seat post: The completely integrated aero post is fully adjustable as well as flexible. This is possible by utilization of FLAX bio-fibres covered by carbon-layers with “S-FLEX” design. The latter provide perceptible seating comfort via effective absorption of high-frequency vibrations.

Several new REACTO models enter the roads of MY 2011 – among them, of course, a completely integrated Shimano Di2 version. Depending on individual configuration, our new racing gem is available either with BSA or BB30 standard.

2011 will be a good year – beautiful, fast, REACTO!


Aero design at its best: The no-compromise REACTO look directly aims at velocity-loving riders. Absolutely eye-catching: The teardrop-shaped seat post – in spite of representing an integrated “seating dome”, this element is completely adjustable. And therefore perfectly useable – top design meets top performance!


The mighty and directly integrated BB30 BB transforms every power impulse of the pilot into direct propulsion. Therefore, the cyberspeed REACTO design decidedly delivers what it promises. Optionally, our new Ferrari among the road bikes can also be ordered with a standard threaded BSA bottom bracke

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